Social Media Manager

currently seeking a skilled and dynamic Social Media Manager to join our team at Sparx Multimedia. This is a full-time position, and we are open to remote work arrangements. If you have a proven track record in social media management, experience working in a team environment, and a strong understanding of various social media platforms, we want to hear from you. While experience with TikTok, Instagram, YouTube, and Facebook is a must, familiarity with Pinterest and LinkedIn will be considered a plus.

Responsibilities:

• Develop and implement comprehensive social media strategies across multiple platforms, including TikTok, Instagram, YouTube, and Facebook.
• Create engaging and compelling content that aligns with our brand voice and resonates with our target audience.
• Plan and schedule social media posts, ensuring consistent and timely delivery of content.
• Monitor and analyze social media performance using analytics tools to identify trends, optimize campaigns, and report on key metrics.
• Collaborate with the marketing team to align social media efforts with overall marketing goals and campaigns.
• Stay updated with the latest social media trends, algorithms, and best practices to drive engagement and reach.
• Engage with our audience, respond to comments and messages, and foster meaningful connections with followers.
• Manage and oversee social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Monitor industry trends and competitor activities to identify opportunities and provide recommendations for improvement.

Requirements:

• Proven work experience as a Social Media Manager or similar role.
• Excellent written and verbal communication skills, with a creative flair for crafting engaging social media content.
• Strong knowledge of social media platforms, algorithms, and best practices, especially for TikTok, Instagram, YouTube, and Facebook.
• Experience in developing and executing successful social media strategies that drive engagement, reach, and conversions.
• Proficiency in social media management tools and analytics platforms.
• Ability to work effectively in a team environment and collaborate with cross-functional teams.
• Strong organizational and time management skills, with the ability to manage multiple projects and meet deadlines.
• Familiarity with graphic design principles and basic editing skills to create visually appealing social media content.
• Understanding of SEO and content optimization techniques for social media.
• Self-motivated and proactive, with the ability to work independently and take ownership of projects.

Preferred (but not required):

• Experience with Pinterest and LinkedIn platforms.
• Knowledge of social media advertising and paid campaign management.
• Basic understanding of video editing software and ability to create simple video content.
• Familiarity with social media influencer marketing and collaborations.